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Ranking Local Businesses Based Upon Quality Measures including Travel Time

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Sharing is caring! 425 SHARES Facebook 72 Twitter 352 LinkedIn Pinterest 1 An Antique shop, formerly an apple factory Google’s Travel Time Patent Can the amount of travel time someone might take to get to a place be a good indication of the quality of that place? That is the assumption behind a recently granted patent from Google that focuses upon  local SEO . Travel time in the patent is referred to as a “time investment a person may be willing to make to visit a specific location.” The travel time patent provides more details with the words: Quality measures for locations are often based on one or more reviews related to the locations. For example, user reviews and/or professional reviews may be utilized to determine a quality measure for a given location. The quality measures may be associated with the given location in a database and may be utilized by one or more applications and/or provided to a user. For example, a user search for restaurants in a particular area may return sear